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The Mobile Marketing Brazil Forum is an event for professionals who work directly with mobile devices as their main source of internet access, in search of strategies for improvements and solutions. After all, these devices enable quick access anytime, wherever people are.

Aware of these advantages, the event organized by RankMyApp brought many companies to the stage to present guidance to the audience interested in digital, and ways to get closer to customers through mobile devices—whether to make brands better known in the market or to increase sales.

After immersing ourselves in the content at the III Mobile Marketing Brazil Forum, we created material that can help you find solutions for your business.

How can you be objective? We’ll show you how to apply this practice in your company. It’s simple!

Mobile apps

Creating a mobile app is an opportunity to deepen the relationship with your audience, making your business more practical and efficient. With an app in hand, the connection between the public and the organization can happen anytime, anywhere.

Beyond identifying this need and enabling better customer service, the idea requires a deep look from the beginning to the end of development.

A development team needs to pay attention to user needs, building lightweight apps with low memory and data usage, making the app accessible to everyone.

Being objective in business means optimizing the customer relationship.

How to study user behavior?

Evaluating customer behavior is fundamental. With this information, it’s possible to improve the software so customers don’t become dissatisfied.

A valuable tip we learned at the event is to add “help” or “suggestions” buttons, showing transparency to the user.

With questionnaires and usability tests, X-Apps delivers a collaborative and effective validation model for platforms before they reach the final audience. This improves credibility and minimizes risks.

Actionable metrics

How to track actionable metrics?

There are three ways to identify and track actionable metrics:

• Model according to your business – Build a mobile app aligned with your company. At X-Apps, you customize the software according to your demand, meeting expectations based on your brand’s needs.
• Run research – Research is an investment. Investing in users and understanding market urgency is a differentiator for your project. As mentioned above, usability testing is essential at this stage.
• Reduce time/screens – Reducing the number of screens in your app is also being objective. We live in a very fast-paced world, and a complicated system wastes time.

Example: When you’re using an app and a notification arrives, your reasoning is no longer fully focused on the first task—you’re trying to reconcile two things at once: what you need to do and what just showed up.

In other words, an app with too many screens reduces user interest, since the user may not have the time to stay connected to only one platform.

How to organize your system?

Identify problems

• Daily, weekly, and monthly

Before making decisions or starting new projects, make sure you’re prioritizing the most important tasks. Once that’s done, take the next step.

Identify users’ emotions

Identifying user emotions is essential, because from that point you can work to improve these experiences.

Mobile as a new answer

Any action that is planned for your app, even before it is executed, needs to have a link to the final consumer—so progress can be achieved through satisfaction.

Trends and inspiration

Investing is part of every system cycle. You need to stay on top of updates and look to the future as a source of inspiration.

Examples:

• Augmented reality: Augmented reality brings components of the digital world into the real world.
• Machine Learning: “Machine learning” is part of the concept of artificial intelligence, so machines learn tasks performed by people. Through automation in a system, it reduces costs and enables more precise results.

Fighting fraud

This is a sensitive topic. Even though the internet can be in our favor, there are still people who act to harm these systems.

During app creation, transparency between sender and receiver is essential so both have free access to information. Working securely, X-Apps protects your work through encryption, preventing messages from being intercepted and read.

At the end of development, code and passwords are delivered to the person responsible and to the company, generating trust and readiness, with full security in the project.

Before hiring a service or putting something into practice, verify the coding, authentication, authorization, and hosting that will be used in development. This step is fundamental in software!

Mobile e-commerce marketing strategies:

For the sales market, the app is one of the main tools. In a single channel, beyond making it easier to buy and pay, these actions can happen without the customer going to a physical store. It also enables relationships through the system interface, strengthening the relationship between user and company.

A simple and robust app supports everything from the sales cycle to customer interaction. There’s no doubt the future will be fully digital—get ahead!

To strengthen mobile marketing and help your company achieve new results and provide more digital services aligned with user expectations, count on X-Apps’ software development solutions—whether apps or websites. Contact us to learn more!