Blog

Startups are ventures that seek to solve a problem through creative solutions in the most varied areas. What differentiates them from other business models is the development of an innovative product supported by technological tools.

It is estimated that across Brazil there are approximately 62,000 entrepreneurs and 6,000 startups. To keep them running, having a presence on the web is essential. A website is still the main channel for promotion, sales, and customer relationships.

With a website available, a startup increases its chances of reaching more people and closing good deals. The difficulty, in this case, is finding a hosting service that pleases a broad audience and has a cost that fits the company’s budget.

To have a website, you need to register a domain (the www. address) and have good hosting.

What is a hosting service?

A website is made up of many files—text, images, code—that together form the pages we browse on the internet. But for all this information to be accessible, these pages need to be available on a server.

A server is a computer similar to the one we have at home, but more robust and with much more capacity to store files and make them available to access by other computers. Because of these functions, we say the server “hosts” the website—hence the term hosting.

Therefore, hosting is the service of storing a website and keeping it constantly available on the internet. And if the startup doesn’t publicize its services on the website, it will hardly be found by future customers.

In times of crisis, where the watchword is cost reduction, the question remains: how much does startup hosting cost?

Talking about amounts is difficult without knowing the needs of each initiative, because it all depends on the demand each startup has. Needs must be evaluated according to the venture’s objectives. In general, services can start at around R$50 per year. The more dedicated the server, the more expensive the service.

That’s why qualified professionals should be involved in the process of evaluating hosting costs. In this scenario, good practices can be adopted to make decision-making easier.

Choosing the server, for example, is the first thing to pay attention to. A good hosting service avoids the infamous “slow site” that makes customers lose patience, as well as server errors (or downtime).

The market offers many hosting server options with a strong cost-benefit ratio, so it’s possible to make a low investment and still get quality.

If you’re unsure about providers, look for analyses, reviews, and evaluations that will help you choose the best website hosting for your startup.

Some relevant features include:

Content management system

A web application that organizes and manages website, blog, or online store content. With it, you can create, edit, and publish content in a practical way.

Blog

Blogs are tools for publishing content related to your company’s services. You can publish tips, news, tutorials, and other content that adds value for customers and increases your credibility.

Social media sharing
If you already have a website ready—and a blog full of content—the next step is to share pages and posts on social networks, communities, and forums. This action is relevant to make your startup known and to highlight the work you’ve done—and it can be built directly into the website.

When looking for hosting services for your startup, be sure to prioritize these and other useful tips in your planning. This will help you not only plan your website, but also choose the best vendor to host your address.

If you have more questions, talk to us! X-Apps has a specialized team to study your demand and support your startup the way it needs.