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The concept of Collective Intelligence assumes the participation of a large group of people with diverse interests within a community. Software creation largely depends on developers’ ability to bring together skills, knowledge, and, above all, value for a business that serves a specific target audience.

In today’s context of app creation and software development, this idea points to the certainty that the value of knowledge can be distributed with greater competence and quality with the help of information and communication technologies. There is a pedagogical angle in using Collective Intelligence to develop projects and technological platforms: exchanging experiences among developers and collaborators—whether they come from IT, Information Systems, Marketing, or other areas—aiming to build increasingly complex digital platforms.

There is a willingness among individuals, especially technology professionals, to adopt collaborative projects that combine the knowledge acquired by members of a community, enabling intense innovation and change. Software—and many technological means—go through countless transformations in a short period of time. It is therefore up to these professionals to create communication channels with other groups and bring them together according to the needs at hand.

Beyond exchanging experiences and knowledge, it is important to understand an organization’s structure and the positioning of its members. If the structure is horizontal, collaborators work at the same level and exchange experiences without needing to report to a superior or boss. This is different from a vertical, hierarchical structure—common in older company models that have been consolidated for a long time and have not transformed over the years.

Another important factor is knowing the audience you intend to reach and improving actions to meet this demand—minimizing the margin of error and misguided approaches. It is necessary to collect information about the target audience, analyze preferences, and create plans that engage and attract them to the idea formulated by the developer or the company.