Blog

Some time ago, decisions about what a website would be were based only on beauty and the trends of the moment for each business sector.

However, that reality has changed: the best websites are built around the user experience—UX. And apps followed the same trend.

Today, UX best practices for apps can guarantee not only full functionality but also give an app more market strength against competitors.

After all, there is no app that doesn’t face competitive obstacles in user preference.

Whoever offers the best experience wins the battle, and that’s where all the UX “magic” lives: among thousands of apps with the same features, what makes a user choose yours are the conveniences it provides compared to all the others.

That, of course, without neglecting data and navigation security.

On the other hand, a bad experience can make users leave the app and never recommend it to friends—which is another easy way to lose money.

To avoid that, invest in UX, follow UX best practices for apps, and launch your product or service in the most effective way possible.

UX best practices for apps

The reflections we propose for your app, through the tips below, are very simple to implement—yet they make all the difference in UX.

Check whether your app already has everything it needs or whether there’s any area that can still be improved.

1. Home screen

It needs to be extremely functional and intuitive. Remember that saying, “first impressions matter”? In IT, that’s real: you need a nice home screen that’s easy to use and displays key information clearly.

Navigation should be fluid and match users’ expectations. The easier it is to navigate, the better.

2. Effortless navigation

If the user has to stop and think because your app is too complex, they will abandon it and never access it again. Keep navigation as simple as possible.

That means forgetting about endless registration forms or countless login requirements. The more convenient the app is for the user, the less likely they are to abandon it.

3. Simplified conversion

Be practical and direct in your app’s conversion points. If the user can find what they’re looking for in a few seconds of navigation, you solve a big problem for them—and keep the customer for a long time.

4. Responsive design

Not everyone will open your app only on a specific phone model: people change devices, use tablets, or even access information from a laptop.

And, of course, your design must adapt to all these screens so the structure doesn’t break whenever a new device opens the app.

Responsive design adapts perfectly to any screen—and that’s the experience users look for on smaller displays than a conventional computer monitor.

A good-practice example

Recently, X-Apps participated in a hackathon where it presented UX Match, a process that combines the safety of practical UX improvements for apps with productivity gains.

UX Match pre-fills data for the user quickly and, most importantly, securely.

Many companies treat security and experience as mutually exclusive—either one or the other. In general, when people prioritize security, experience gets left behind. UX Match is an example that shows it doesn’t have to be that way.

In UX Match, developed by X-Apps, user validation is done through a selfie, and the technology also allows other types of validation to be implemented.

The solution promises to optimize the onboarding process—especially for banks and fintechs—without sacrificing quality or app security.

If you haven’t invested in more practical ways to deliver your service or sell your product through an app, now is still a good time.

After all, what will determine whether your company stays in the market is how users perceive the experience of interacting with your business.

In financial services, UX focus is essential

As you may have noticed, the number of banks and digital wallets has grown considerably in recent years.

In the past, the financial sector was dominated by large financial services companies. Today, there are countless apps and solutions offering different advantages to customers.

With so many services available, what can you do to attract new users? What can you offer as a differentiator?

The answer—beyond offering security—is to invest in UX. One of the biggest success cases was Nubank’s entry into the market, revolutionizing how we use financial services.

The solution offered practicality, comfort, and security, earning customer trust—all through an app, which wasn’t common at the time.

As a result, conventional banks had to modernize to keep up with the pace of new technology development.

And that’s where X-Apps comes in.

In a partnership with Banco Bradesco, the development of the Exclusive Browser reshaped the experience of corporate users at one of the world’s largest banks.

With it, we offered a new way to access services with greater customer security. Navigation was also a priority, since the product’s interface is fully functional and closely resembles the look of other modern browsers.

X-Apps prioritizes excellence in user experience across the apps and systems our engineers build. After all, a bad experience can make the user leave the app and avoid recommending it to other people.

That’s how we created a more pleasant experience and a design aligned with the Bradesco brand.

Today, close attention to LGPD is critical

Updates to Brazilian legislation aimed at increasing data privacy—known as the General Data Protection Law (LGPD)—not only affected other sectors of society, but also contributed to an evolution in UX for financial services apps.

Being transparent with your users is essential so they know what their data will be used for. In UX, the focus is always to make the user experience as good as possible—easy and simple—while building engagement between the company and the customer.

Experts in the field point out that the main measure is to be transparent right in the first registration form—the area where users interact the most—either by including explanation fields or by informing users that they control their own data if they want to delete their account.

In addition, it’s important to add visual elements that draw attention and to provide the privacy policy to eliminate doubts about the company’s transparency.

That way, it’s easier for users to find this information on their screen and gain confidence that they can trust your solution.

Learn more:

- How much does it cost to build an app for your startup?

- Can your service become a platform?

- Bradesco Exclusive Browser: how the partnership with X-Apps generated more than 1,200,000 accesses