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Everyone wants the best possible relationship with their customers—and CRM (Customer Relationship Management) is the tool that helps companies achieve better results in that connection.

In other words, CRM is basically the tool that includes all areas of the company that have some relationship with customers (or potential customers)—especially marketing, sales, and post-sales.

It comes into play when Excel spreadsheets are no longer precise enough for customer management, email is no longer sufficient, and satisfaction survey monitoring has long gone out of control.

CRMs can be acquired through licenses (SaaS) or can be connected to apps, which can get the most out of a well-chosen CRM.

That’s because apps can improve customer communication—including support—provide a broader view of business operations, and help internal teams understand how sales are going and what can be improved.

In addition, a CRM combined with an app can track and manage tasks across many fronts, improving internal communication and organization. Employees see more value in an app that saves time and increases efficiency, and they tend to work more focused when using intuitive systems.

All of this, of course, can improve sales performance. After all, when things are organized internally, it becomes easier for teams to focus on what truly matters: delivering the best possible experience for customers of your products and services.

Apps for small businesses

Large companies have been using CRMs for some time and better understand how to maximize the tool. Small businesses, however, may not even know what Customer Relationship Management is—and in that case, an app layer can be fundamental.

A strong example of how CRM can feel accessible to many kinds of businesses is Salesforce, one of the most used CRMs in the world. It offers an online store where developers create apps so small, medium, and large companies can extract the most from its product.

For developers, one of the biggest benefits is that you don’t need to build a solution from scratch: the store has thousands of apps and more than 50,000 reviews so each company can choose what best fits its reality.

That way, companies without a qualified team to develop their own app can choose one that’s already ready, while the platform also provides support for those who want to build their own app with low risk, time savings, and full integration between general tools and Salesforce features.

Why invest in CRM apps?

The answer is simple: to improve team productivity and help the business achieve even more success.

With a CRM, the company can better understand who customers are and what they want, establish effective communication, and work collaboratively to meet expectations.

What an app does to boost these actions is integrate with the CRM already in use and manage the tool’s interfaces in an easy and agile way. An app can also enable integrated file sharing, social integrations, custom filters, and access permissions.

In short, with an app that enhances your CRM, the entire customer relationship function can be monitored end-to-end—from the moment a customer enters the store to after they already have the product or service.

The best part?

Building an app to improve CRM utilization has a very low cost compared to the profit it can generate. All while preserving the robustness, elegance, and accessibility that a Customer Relationship Management tool provides.

Want to learn more about how to develop a CRM for your company? Talk to X-Apps.